design & engineering for the future

Strategy.
Design.
Scale.

Elevate your brand or product with Kaplan Studios — everything from strategy, to engineering, to advertising & scale.

Made with passion

Cutting-edge approach for creating digital and connected brands,
services, and
0
projects
0
cups of coffee
03 // Services

My
capabilities

I am passionate about creating deeply immersive brands, products, services, and campaigns to enable stable and successful relationships between businesses and customers.

Insights & Strategy

Strategy and insights are forward-looking plan for your brand.

–  Research & Data
–  Branding & Positioning
–  Business Consulting
–  Go To Market
–  Innovation
–  SEO / SEM

Interactive Media

Interactive media helps your company to have the unique product and brand presence.

–  Copywriting
–  Social Media
–  Interactive Design
–  Motion Design
–  VR/AR/XR
–  Metaverse Technology

Experience Design

UI/UX design gives the appearance above your brand’s behavior.

–  User Research & Testing
–  UX Design
–  Visual Design
–  Information Architecture
–  Editorial Design

Engineering

Engineering and scale help grow your brand and products.

–  Application Development
–  Web Development
–  Enterprise CMS
–  Emerging Tech
–  Artificial Intelligence

04 // This is how we do it

My clients describe my as a one-man product team creating amazing digital experiences.

Ready to talk business? Shoot me an email.

Since 1996, I’ve launched hundreds of unique visual systems and strategies to achieve the best results in the digital world. Check out some of my recent work.

UX Design experience
0%
AI Engineering Experience
0%
AR/XR Experience
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Made from scratch

I've made hundreds of unique visual, engineering and strategy projects.

07 // Let’s Collaborate

Ready to
work with me?

Want to collaborate?

Contact me

david@kaplanstudios.com

CubeMarch

  • Strategy

    Define north-star workflows and success metrics (adoption, task success, time-on-task, trust). Establish XAI/trust patterns (rationale, uncertainty, reversibility) as a reusable product capability. Create scalable design-system governance to reduce rework and speed delivery.

  • Design

    Journey maps, service blueprints, end-to-end workflow redesigns. Explainable AI UX patterns (evidence panels, confidence cues, auditability, error recovery). Token-based design system (Figma variables, component library, accessibility annotations). AI/XR interaction prototypes (Unity/OpenXR/MRTK) where relevant.

  • Client

    Model Simulations LLC

View Project

Lifescan

  • Strategy

    Align patient-facing insights with clarity, consistency, and accessibility expectations. Design with regulated-product constraints in mind (documentation readiness, risk reduction). Improve cross-platform cohesion across iOS and Android patterns.

  • Design

    Mobile flows, hi-fi comps, interactive prototypes. Accessibility-informed UI decisions and handoff specs. Iteration loops based on testing feedback.

  • Client

    Johnson & Johnson/Lifescan

View Project

Optum

  • Strategy

    Raised SUS from 6.3 to 8.5; task success from 55% to 85%; time‑on‑task down 22%

  • Design

    Designed UIs and high‑fidelity prototypes for an AI/ML‑driven patient screening system

  • Client

    UnitedHealth Group/Optum

View Project

Oracle

  • Strategy

    De-risk releases via prototype-led customer validation. Establish reusable patterns/templates and iconography to reduce design-to-dev friction. Champion user-advocacy practices (personas, journeys, sprint-based validation).

  • Design

    IA, interaction specs, validated prototypes (Axure/FramerJS/InVision). Accessible UI patterns/templates and platform-consistent components. Iconography and UI standards documentation.

  • Client

    Oracle

View Project