David Kaplan
design & engineering for the future

Strategy.
Design.
Scale.

See My Work

Elevate your brand or product with Kaplan Studios — everything from strategy, to engineering, to advertising & scale.

Made with passion

Cutting-edge approach for creating digital and connected brands,
services, and
My Services
01 // Showcase

Selected
projects

Second Front

Second Front

A DoD acquisition workflow dashboard that helps program teams run campaigns by tracking phases, schedules, tasks, and progress in one place. It also manages…

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Sungard

Sungard

An enterprise Business Continuity / Disaster Recovery platform that helps assess risk and impact, build recovery plans, manage incidents, run tests, and report readiness.

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CubeMarch

CubeMarch

Led end-to-end product engagements across wealth management, healthcare, and pharma, combining research with clinicians/SMEs and close partnership with engineering and data science to ship…

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Lifescan

Lifescan

Led mobile UX design for enhancements to the OneTouch Reveal iOS/Android app, producing prototypes, interaction specs, and iterating through user testing with regulatory and…

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Optum

Optum

Designed UI and high-fidelity prototypes for an AI/ML-driven patient screening system, improving usability and efficiency outcomes. Reported impact included higher SUS scores, increased task…

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Oracle

Oracle

Led UX/IA and interaction design for enterprise PPM cloud features, using prototype-led validation with customers and refining based on feedback. Also drove accessibility compliance…

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projects
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cups of coffee
03 // Services

My
capabilities

I am passionate about creating deeply immersive brands, products, services, and campaigns to enable stable and successful relationships between businesses and customers.

Insights & Strategy

Strategy and insights are forward-looking plan for your brand.

–  Research & Data
–  Branding & Positioning
–  Business Consulting
–  Go To Market
–  Innovation
–  SEO / SEM

Interactive Media

Interactive media helps your company to have the unique product and brand presence.

–  Copywriting
–  Social Media
–  Interactive Design
–  Motion Design
–  VR/AR/XR
–  Metaverse Technology

Experience Design

UI/UX design gives the appearance above your brand’s behavior.

–  User Research & Testing
–  UX Design
–  Visual Design
–  Information Architecture
–  Editorial Design

Engineering

Engineering and scale help grow your brand and products.

–  Application Development
–  Web Development
–  Enterprise CMS
–  Emerging Tech
–  Artificial Intelligence

04 // This is how we do it

My clients describe my as a one-man product team creating amazing digital experiences.

Ready to talk business? Shoot me an email.

Since 1996, I’ve launched hundreds of unique visual systems and strategies to achieve the best results in the digital world. Check out some of my recent work.

UX Design experience
0%
AI Engineering Experience
0%
AR/XR Experience
0%
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Made from scratch

I've made hundreds of unique visual, engineering and strategy projects.

See Projects
07 // Let’s Collaborate

Ready to
work with me?

Get a Quote

Want to collaborate?

Contact me

david at kaplanstudios dot com

Second Front

A DoD acquisition workflow dashboard that helps program teams run campaigns by tracking phases, schedules, tasks, and progress in one place. It also manages…

  • Strategy

    This is a DoD acquisition operations layer that helps program teams run cohort-style efforts (e.g., SBIR) by centralizing campaign setup, phase scheduling, tasks/projects, and a reusable pipeline of companies. It aims to speed decisions and improve traceability by pairing workflow tracking (phases, progress, activity) with vendor intelligence and eligibility signals so teams can move from discovery to award-ready candidates in one system.

  • Design

    The UI is an enterprise dashboard-and-drilldown experience: a campaign overview with KPI tiles and a phase timeline, plus tabs aligned to core workflows (Schedule, Projects, Tasks, Companies, Activity). Companies are managed via a scan-friendly table that links to a detailed profile combining structured fields, location/map, and an activity feed with notes/news/reports, using badges and progress indicators to make status and next actions clear.

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Sungard

An enterprise Business Continuity / Disaster Recovery platform that helps assess risk and impact, build recovery plans, manage incidents, run tests, and report readiness.

  • Strategy

    This is an enterprise business continuity and disaster recovery platform focused on turning assessments and impact analysis into governed, repeatable recovery plans. It emphasizes readiness visibility through dashboards and reports, gap detection (like RTO alignment), and execution support via testing and incident management. The inclusion of templates and robust roles/permissions signals a strategy built for compliance-heavy organizations that need auditability, accountability, and consistent cross-team workflows.

  • Design

    The design is a dense, enterprise “workbench” organized by the BC/DR lifecycle with clear top-level modules and drill-down flows from dashboards to lists to detailed records. Charts and badges provide quick status scanning, while tables carry the operational detail. Task launchers, bookmarks, and recently viewed items support power-user efficiency, and responsive views suggest core monitoring remains usable on mobile and tablet.

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CubeMarch

Led end-to-end product engagements across wealth management, healthcare, and pharma, combining research with clinicians/SMEs and close partnership with engineering and data science to ship…

  • Strategy

    Define north-star workflows and success metrics (adoption, task success, time-on-task, trust). Establish XAI/trust patterns (rationale, uncertainty, reversibility) as a reusable product capability. Create scalable design-system governance to reduce rework and speed delivery.

  • Design

    Journey maps, service blueprints, end-to-end workflow redesigns. Explainable AI UX patterns (evidence panels, confidence cues, auditability, error recovery). Token-based design system (Figma variables, component library, accessibility annotations). AI/XR interaction prototypes (Unity/OpenXR/MRTK) where relevant.

  • Client

    Model Simulations LLC

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Lifescan

Led mobile UX design for enhancements to the OneTouch Reveal iOS/Android app, producing prototypes, interaction specs, and iterating through user testing with regulatory and…

  • Strategy

    Align patient-facing insights with clarity, consistency, and accessibility expectations. Design with regulated-product constraints in mind (documentation readiness, risk reduction). Improve cross-platform cohesion across iOS and Android patterns.

  • Design

    Mobile flows, hi-fi comps, interactive prototypes. Accessibility-informed UI decisions and handoff specs. Iteration loops based on testing feedback.

  • Client

    Johnson & Johnson/Lifescan

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Optum

Designed UI and high-fidelity prototypes for an AI/ML-driven patient screening system, improving usability and efficiency outcomes. Reported impact included higher SUS scores, increased task…

  • Strategy

    Optum’s product focus here is an AI/ML-assisted patient screening workflow that improves clinical review efficiency and consistency by standardizing assessments, surfacing risk factors, and guiding users to a recommendation and completion step. The success metrics called out—higher usability (SUS), higher task success, and reduced time-on-task—signal a strategy aimed at measurable operational gains for clinical teams, reducing friction in high-volume review queues while preserving auditability and repeatability.

  • Design

    The design supports a “list-to-decision” flow: users start in a scalable, filterable table of assessments (with paging, column filters, and status controls) that’s optimized for throughput and queue management. The assessment detail view uses a stepper-style progression (risk factors → recommendation → complete) and a split layout that keeps the working checklist/protocol on the left while summarizing key outputs (risk highlights, recommendation, rationale, and completion metadata) on the right—balancing speed, clarity, and documentation in a clinical context.

  • Client

    UnitedHealth Group/Optum

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Oracle

Led UX/IA and interaction design for enterprise PPM cloud features, using prototype-led validation with customers and refining based on feedback. Also drove accessibility compliance…

  • Strategy

    De-risk releases via prototype-led customer validation. Establish reusable patterns/templates and iconography to reduce design-to-dev friction. Champion user-advocacy practices (personas, journeys, sprint-based validation).

  • Design

    IA, interaction specs, validated prototypes (Axure/FramerJS/InVision). Accessible UI patterns/templates and platform-consistent components. Iconography and UI standards documentation.

  • Client

    Oracle

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